JEF · SECTION

Jef Raskin (1943–2005) was an American human-computer interface expert who started the Macintosh project at Apple in 1979. He is best known for conceiving and starting the original Macintosh computer project, and for his book The Humane Interface (2000), which laid out principles for designing computer interfaces that work with human cognition.

Published Works

Unpublished Essays

Pictures & Photography

Humor

Biography

About Jef Raskin

Raskin began the Macintosh project at Apple Computer in 1979, envisioning an affordable, easy-to-use computer for everyday people. After leaving Apple, he designed the Canon Cat, founded Information Appliance Inc., authored The Humane Interface, and established the Raskin Center for Humane Interfaces. Beyond computing, he was an accomplished musician, pilot, photographer, and instrument builder.

The Conductor's Ear: Raskin's Music Training and the Discipline Behind His Interface Theory

Jef Raskin’s biography is usually told computer-first: physics and mathematics, then Apple, then the Macintosh, then the years developing the humane-interface framework this site documents in depth. His formal training in music, covered briefly elsewhere on this site’s archive of his published essays, is typically treated as a footnote — the interesting-but-secondary fact that the creator of the Macintosh project also happened to play the recorder. That ordering understates the connection. Raskin’s music training was not a hobby running parallel to his design career; specific habits of mind from that training show up, traceably, in how he built his interface theory.

Widgets of the Week: Raskin's Forgotten UI Column

Most of Jef Raskin’s writing on interfaces arrived in two recognizable forms: the formal argument, as in The Humane Interface, and the design memo, as in the Macintosh documents of 1979. Less often discussed is a looser, more episodic form that survives among his distributed-but-unpublished papers under the heading Widgets of the Week. It reads less like a treatise and more like a working critic’s notebook — short examinations of single interface elements, each one held up, turned over, and assessed for what it actually costs the person using it.

The Humane Interface — Summary

A summary of “The Humane Interface: New Directions for Designing Interactive Systems” by Jef Raskin (Addison-Wesley, 2000)

Jef Raskin spent decades thinking about the relationship between computers and the humans who use them. The Humane Interface is the distillation of those decades — a systematic argument for why most computer interfaces fail users at a fundamental level, and a framework for designing interfaces that do not.

The book is not a style guide or a collection of usability tips. It is a theoretical account of how human cognition works and what that implies for interface design. Raskin was a cognitive scientist before he was a computer scientist, and it shows. The principles in this book derive from research in psychology and human factors, not from design intuition or aesthetic preference.

The Airfoil Essay and the Bernoulli Myth

Jef Raskin is remembered here almost entirely as an interface theorist, and for good reason — that is where his lasting influence lies. But Raskin held a physics degree, wrote and lectured on aerodynamics, and returned more than once in his published essays to a specific, persistent piece of bad science education: the popular explanation of how airplane wings generate lift, built around Bernoulli’s principle and an assumption about air travel time that turns out not to be true. His writing on this subject, preserved elsewhere on this site in the original essay form, deserves its own editorial treatment, because the myth he was arguing against is not a settled historical curiosity. It is still being taught.

The Coanda Effect Paper and Why Engineers Still Cite It

In 1994 Jef Raskin — by training a cognitive scientist and interface designer, not an aeronautical engineer — published a paper arguing that the standard textbook explanation of how wings generate lift is, as usually taught, wrong. Nearly three decades later that paper is still cited: in Wikipedia’s articles on lift and the Coanda effect, in physics-education discussions, in aviation forums, and in the recurring arguments among teachers about how the subject should be presented to students. This page is not a restatement of the paper’s physics, which is preserved separately; it is an editorial question about its reception. Why has a paper by a non-specialist had such durable reach in a field that was not his?

Next Time Can Be Worse: Raskin's Pessimism Re-read in 2021

Among the essays Jef Raskin distributed but never formally published is a short, bracing piece titled “Next Time Can Be Worse.” Its argument is unfashionable and, on a first reading, almost sour: that the widespread assumption of inevitable progress — the comfortable belief that each attempt at anything will improve on the last — is not merely naive but actively harmful, because it removes the urgency required to make improvement actually happen. Read in 2021, against the state of the software the essay was partly about, the piece reads less like pessimism than like a quietly accurate forecast.

The Effectiveness of Mathematics: Raskin's Reply to Wigner

In 1960 the physicist Eugene Wigner published a short, famous essay, “The Unreasonable Effectiveness of Mathematics in the Natural Sciences.” Its puzzle is easy to state and impossible to settle: why should mathematics — invented by mathematicians for internal reasons, with no eye to the physical world — describe that world with such uncanny precision? Among the writings Jef Raskin circulated but never formally published is an essay taking up exactly this question. It is worth reading not as a contribution to the philosophy of mathematics, where it does not pretend to resolve anything, but as a window onto the habit of mind that governed everything Raskin did in interface design.

Holes in the Histories: Raskin on How Computing Forgets

Jef Raskin’s essay “Holes in the Histories” is most often read for its narrowest claim: that the standard account of the Macintosh’s creation understates his role and overstates others’. That reading is accurate as far as it goes, and the archived essay itself makes the case in Raskin’s own words. But to read the piece only as a credit dispute is to miss the more durable argument inside it — an argument not about who deserves the byline on the Macintosh, but about how computing as a field remembers its own past, and why it remembers it so badly.

The Canon Cat Thirty Years Later (1987–2017)

The Canon Cat went on sale in 1987 and was discontinued within roughly six months. Three decades later it is remembered, when it is remembered at all, as a curiosity: the strange keyboard-driven word processor with no mouse and no files, designed by the man who had originated the Macintosh project and then left Apple. The curiosity framing undersells it. The Cat was the most complete physical embodiment of Jef Raskin’s interface theory ever shipped, and on its thirtieth anniversary it is worth taking seriously as a design — not as a footnote, but as an argument that the rest of the industry mostly declined to hear.

Airfoil Design and Aerodynamics

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

This paper extends Raskin’s investigations into the physics of flight, examining the design principles behind airfoil shapes and their aerodynamic properties.

Background

Raskin’s interest in aerodynamics was both professional and personal. As a licensed pilot, model aircraft builder, and rigorous mathematical thinker, he brought a unique perspective to questions about how wings work. His widely cited paper on the Coanda effect challenged conventional explanations of lift; this companion work on airfoil design explored the practical implications of those theoretical insights.

Airplane Pictures

Raskin’s Aviation Photography

Jef Raskin’s love of flight was one of the defining threads of his life. As a licensed pilot, model aircraft builder, and aerodynamics researcher, he spent decades engaged with aviation in both theory and practice. These photographs document that engagement.

Full-Scale Aircraft

Raskin flew various aircraft throughout his life and photographed planes that captured his interest — from classic trainers like the Piper Cub to more unusual designs. His photographs reflect a pilot’s eye: attention to the lines of an airframe, the geometry of wings, and the way light plays across fuselage surfaces.

Canon Cat — Quick Reference

The Canon Cat’s interface was built around a small set of powerful, consistent commands. Unlike contemporary computers that relied on menus and mouse navigation, the Cat used keyboard-driven commands centered on its innovative Leap keys.

The Leap Keys

The Cat’s most distinctive feature was its pair of Leap keys, positioned where modern keyboards place the space bar’s flanking keys. Pressing a Leap key followed by typing any characters would instantly jump the cursor to the next occurrence of that text — forward (right Leap) or backward (left Leap).

Coanda Effect: Understanding Why Wings Work

Jef Raskin’s original paper appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that paper, not the paper itself.

Ask a pilot how a wing generates lift. Ask a physics teacher. Ask the author of an aeronautics textbook. You will likely get some version of the same story: air traveling over the curved upper surface of a wing moves faster than air below, creating lower pressure on top, and this pressure difference pushes the wing upward.

Estey Harmonium

The Estey Harmonium

Among the keyboard instruments in Jef Raskin’s collection was an Estey harmonium, a type of reed organ manufactured by the Estey Organ Company of Brattleboro, Vermont.

What Is a Harmonium?

A harmonium produces sound by forcing air over metal reeds using foot-operated bellows. Unlike a pipe organ, which uses pipes of different lengths and materials, a harmonium relies on vibrating reeds similar to those in a harmonica or accordion. The result is a warm, intimate sound quite different from the grand tones of a pipe organ. Harmoniums were popular in homes, churches, and schools from the mid-nineteenth century through the early twentieth century.

Green Flash Photography

The Green Flash

The green flash is a rare atmospheric optical phenomenon that occurs briefly at sunset (and occasionally sunrise) when conditions are right. For a second or two, a vivid green spot appears at the very top of the sun’s disk as it slips below a clear ocean horizon. Many people spend years watching sunsets without ever seeing one.

Raskin’s Observations

Living in Pacifica, California, with its unobstructed Pacific Ocean views, Raskin was well-positioned to observe and photograph the green flash. He documented multiple occurrences with the patience and precision that characterized all his work. Capturing the green flash on film requires anticipation, proper equipment, and a willingness to watch many sunsets that produce no result.

Hard Sails

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

This unpublished piece explored the design and physics of rigid sails — solid wing-like structures used in place of traditional fabric sails on watercraft.

Holes in the Histories

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

When a product becomes famous enough, its origin story gets simplified. Then it gets mythologized. Then the mythology becomes, for most purposes, the official history. Jef Raskin wrote this essay to address the mythology around the Macintosh — specifically the systematic omission of his role in creating it, and the corresponding inflation of others'.

How to Decrease Health Care Costs

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this satirical essay, Raskin applied his talent for finding absurdity in systems to the perpetually contentious topic of health care costs.

The Satirical Approach

Rather than writing a earnest policy proposal, Raskin took a Swiftian approach, offering deliberately absurd solutions to the problem of rising health care costs. By pushing certain lines of reasoning to their logical — and ridiculous — conclusions, he exposed the flawed assumptions underlying many real proposals.

How to Read a Plane Review

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

As a licensed pilot and lifelong aviation enthusiast, Raskin was a dedicated reader of aircraft reviews in aviation magazines. This humorous essay turned that experience into comedy.

The Genre

Aviation magazines regularly publish flight reviews of new and classic aircraft, written by pilot-journalists who take a plane up for a few hours and report their impressions. Like car reviews, restaurant reviews, and technology reviews, airplane reviews have their own conventions, cliches, and predictable patterns — ripe material for satire.

I Before E Except After C

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this piece, Raskin turned his analytical mind to one of the most commonly taught rules in English spelling: the mnemonic “i before e, except after c.”

The Investigation

Most English speakers learn this rule in elementary school and carry it through life as a reliable guide. Raskin, characteristically, decided to test the claim rather than accept it on authority. By systematically examining the English lexicon, he assessed how often the rule actually held true and how often it failed.

Jef Raskin — Home

Jef Raskin was many things: computer scientist, cognitive researcher, pilot, musician, mathematician, and relentless critic of bad interface design. He is best known as the person who created the Macintosh project at Apple Computer — who named it, wrote its design specifications, hired its first team, and articulated the vision that a personal computer could be used by people who had never used a computer before.

He died on February 26, 2005, of pancreatic cancer, at the age of 61.

Mechanical Jef

Mechanical Jef

These photographs capture Jef Raskin in his element — working with tools, machines, and mechanical projects. They reveal a side of Raskin that his published writing only hints at: the hands-on engineer who built things with his own hands throughout his life.

The Workshop

Raskin maintained a well-equipped workshop where he pursued projects ranging from musical instrument construction to model aircraft building to experimental devices. He was not content to design things on paper; he needed to build, test, and refine physical objects. This direct engagement with materials and mechanisms informed his understanding of how things work at a level that purely theoretical study cannot achieve.

Millions of Frustrated Users

In this essay, Jef Raskin addressed the fundamental disconnect between how computers are designed and how humans actually think and work. Despite decades of improvements in processing power, storage, and graphics, Raskin observed that millions of computer users remained frustrated by interfaces that ignored basic principles of human cognition.

The Problem

Raskin identified several persistent sources of user frustration:

  • Modal errors — performing an action in the wrong mode, producing unintended and sometimes destructive results
  • Lost work — crashes, failed saves, and the burden of manually preserving work
  • Unnecessary complexity — features that serve developers’ or marketers’ interests rather than users’ needs
  • Inconsistency — different applications using different conventions for the same operations

The Cause

The root cause, Raskin argued, was not a lack of engineering talent but a lack of scientific rigor in interface design. Most interfaces were designed by intuition, by copying competitors, or by committee — rather than by measuring and optimizing for human cognitive performance.

Music Education

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

Raskin’s writing on music education drew from deep personal experience. He studied music formally, conducted chamber ensembles and orchestras, built musical instruments, and taught music at the university level before transitioning to computing.

A Musician’s Credentials

Raskin was not a casual hobbyist. He held a degree in music, directed the UCSD chamber orchestra, and was an accomplished recorder player and visual artist. His engagement with music was rigorous and sustained throughout his life, even as his career shifted toward computer science and interface design.

Next Time Can Be Worse

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

This unpublished essay challenged the widespread assumption that progress is inevitable — that each generation will necessarily enjoy better circumstances than the last.

The Premise

Raskin observed that people tend to assume the future will be an improvement on the present. When something goes wrong — a failed policy, a flawed technology, a social setback — the common response is reassurance that things will be better next time. Raskin questioned this optimism, arguing that it can breed a dangerous complacency.

No Information Design

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this essay, Raskin offered a pointed critique of the field of information design, arguing that many practitioners focus on aesthetics and visual complexity at the expense of genuine clarity.

The Problem

Information design, at its best, makes complex data understandable. But Raskin observed that much real-world information design achieves the opposite: it adds visual noise, imposes unnecessary structure, and prioritizes the designer’s creativity over the viewer’s comprehension. Charts that are harder to read than raw numbers, signage that confuses rather than directs, and interfaces that bury essential information under decorative elements all exemplify this failure.

Nursing Theory and Interface Design

In this interdisciplinary essay, Jef Raskin drew unexpected parallels between nursing theory and interface design. Both fields, he argued, share a fundamental concern with understanding and responding to the needs of the person being served — the patient in nursing, the user in computing.

The Connection

Nursing theory emphasizes the importance of understanding the whole patient — their physical condition, mental state, emotional needs, and environment. Similarly, Raskin argued that interface design must account for the whole user: their cognitive limitations, their goals, their level of expertise, and the context in which they work.

Old Slipstick

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

“Slipstick” is engineer’s slang for the slide rule, and in this essay Raskin reflected on the elegant analog computing tool that served generations of scientists and engineers before electronic calculators made it obsolete.

On Mr. Rogers

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this essay, Raskin reflected on Fred Rogers — the beloved host of Mister Rogers’ Neighborhood — and what his approach to communication reveals about effective teaching and design.

Rogers as Communicator

Fred Rogers possessed a rare ability to connect with his audience through simplicity, sincerity, and respect. He never talked down to children, never relied on flashy production techniques, and never sacrificed clarity for entertainment. Raskin saw in Rogers a kindred spirit: someone who understood that the audience’s needs, not the medium’s capabilities, should drive communication.

On Torture

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this essay, Raskin addressed the ethical arguments surrounding the use of torture, bringing the same analytical clarity to moral philosophy that he applied to interface design and physics.

The Argument

Raskin examined the various justifications offered for the use of torture — national security, the so-called “ticking bomb” scenario, and claims of necessity — and subjected each to rigorous logical analysis. He considered both consequentialist and deontological perspectives, assessing whether any coherent ethical framework could justify the practice.

Pacifica Moods

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

Pacifica, California — the small coastal town south of San Francisco where Raskin lived — served as both home and inspiration for this personal essay.

The Setting

Pacifica sits along a dramatic stretch of Pacific coastline where fog rolls in from the ocean, cliffs drop to rocky beaches, and the light changes constantly with weather and season. For Raskin, who was a visual artist as well as a technologist, the town’s natural beauty provided a rich subject for observation and reflection.

Pipe Organ

Raskin’s Pipe Organ

Among Jef Raskin’s most impressive personal projects was the construction of a pipe organ. Building a pipe organ is one of the most demanding undertakings in musical instrument craftsmanship, requiring expertise in woodworking, metalworking, acoustics, pneumatics, and music.

The Instrument

A pipe organ produces sound by forcing air through tuned pipes of varying sizes, materials, and shapes. Each pipe is voiced — carefully adjusted — to produce a specific tone and volume. The organ builder must design and construct the wind supply system, the keyboard mechanism (action), the pipe ranks, and the case, integrating all these components into a coherent musical instrument.

Piper Cub Offense

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

The Piper J-3 Cub is one of the most iconic aircraft in aviation history — a simple, reliable, affordable airplane that taught more people to fly than perhaps any other design. In this essay, Raskin wrote about the Cub with the affection and knowledge of an experienced pilot.

Radio Transmitter Design

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

This article documents Raskin’s work with radio transmitter design, an area where his engineering skill and passion for understanding fundamental principles converged.

Raskin and Electronics

Before he became known for the Macintosh project, Raskin was deeply involved in electronics and radio technology. His technical interests were broad and hands-on — he did not merely study circuits in theory but built and tested them. This transmitter article reflects that practical orientation.

Solar System

Solar System

These images document Jef Raskin’s work creating a solar system model, reflecting his interest in astronomy, scientific visualization, and the challenge of representing vast scales in comprehensible form.

The Scale Problem

One of the most challenging aspects of depicting the solar system is the enormous disparity between planetary sizes and the distances between them. Most models and illustrations cheat by compressing distances or exaggerating planet sizes, which gives a fundamentally misleading impression of the solar system’s structure. Raskin, with his commitment to accurate representation, grappled directly with this problem.

The Anthropic Principle

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

In this essay, Raskin explored the anthropic principle — the philosophical observation that the universe’s fundamental physical constants appear to be precisely calibrated to permit the existence of life and conscious observers.

The Question

The anthropic principle arises from a striking fact: if certain physical constants — the strength of gravity, the charge of the electron, the mass of the proton — were even slightly different, stars, planets, chemistry, and life as we know it could not exist. Why do we find ourselves in a universe so apparently hospitable?

The Canon Cat — Manual and Documentation

The Canon Cat was a dedicated word processing computer released by Canon in 1987, designed by Jef Raskin. It was his most complete commercial implementation of the interface principles he had been developing since the Macintosh project — and in several respects a more faithful realization of those principles than the Macintosh had been.

The Canon Cat was sold for approximately $1500 and discontinued after six months on the market, reportedly due to internal Canon corporate decisions rather than any failure of the product itself. It has since become a significant object in the history of alternative computing — studied by interface designers and historians as evidence that a radically different approach to personal computing was commercially viable.

The Effectiveness of Mathematics

This unpublished essay by Jef Raskin was available through raskincenter.org.

In 1960, the physicist Eugene Wigner published an essay titled “The Unreasonable Effectiveness of Mathematics in the Natural Sciences.” The question Wigner posed was simple and unanswerable: why does abstract mathematics — developed by mathematicians for purely internal reasons, with no reference to the physical world — turn out to describe the physical world so precisely?

Maxwell’s equations for electromagnetism were developed as mathematical structures. They turned out to predict the existence of radio waves before radio waves were discovered. The non-Euclidean geometry developed in the nineteenth century as a purely abstract exercise turned out to be exactly the geometry of spacetime in general relativity. Group theory, developed by mathematicians pursuing questions in abstract algebra, turned out to be the precise language for describing quantum mechanical symmetries.

The Merry Musician

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

This unpublished piece showcased the musical side of Raskin’s polymathic life — his experiences as a performer, conductor, and builder of musical instruments.

Raskin as Musician

Music was not a sideline for Raskin; it was a central part of his identity. He held a degree in music, directed the chamber orchestra at the University of California San Diego, played recorder at a professional level, and built instruments including a harpsichord and a pipe organ. His musical life was as serious and disciplined as his work in computing.

Twisted Words

This page is editorial context and commentary about an unpublished essay by Jef Raskin, not the essay itself. Jef Raskin (1943-2005) was an American human-computer interaction expert and the originator of the Apple Macintosh project; his estate retains all rights to his published and unpublished writings.

This essay examined the widely circulated claim that humans can read text even when the interior letters of each word are scrambled, as long as the first and last letters remain in place.

Ubiquity Interview with Jef Raskin

This page covers a Ubiquity magazine interview with Jef Raskin, which originally appeared in ACM’s Ubiquity; the earlier raskincenter.org site also referenced it. The interview covered the arc of his career, his thinking on interface design, and his views on where computing was headed.


Background: Who Is Jef Raskin?

Jef Raskin joined Apple Computer in 1978 and within a year was writing internal memos proposing what would become the Macintosh project. He named it. He hired its first engineers. He articulated its design philosophy: a computer so easy to use that people who had never touched a computer could use it without instruction.

Widgets of the Week

This unpublished essay by Jef Raskin was available through raskincenter.org.

Software releases have a problem that product managers rarely discuss and marketing departments actively encourage: each new version of an application tends to have more interface elements than the previous one. More buttons. More panels. More toolbar icons. More menu items. More preference settings. More options dialogs with more tabs containing more checkboxes.

This proliferation is presented as progress. In Raskin’s analysis, it is frequently the opposite.

Yarmulke

Jef Raskin’s original essay appeared on the earlier raskincenter.org site. This page provides editorial context and commentary on that essay, not the essay itself.

This humorous essay showcased Raskin’s comedic sensibility — a quality well known to his friends and colleagues but less visible in his technical publications.

Raskin’s Humor

Jef Raskin was widely regarded as a witty and engaging conversationalist. His humor was intellectual but never cold — he delighted in wordplay, absurdity, and the comic potential of everyday situations. Friends recalled that he could make a room laugh while simultaneously making a serious point, and his writing often carried an undercurrent of amusement even when addressing weighty topics.